Being the owner of a business which only serves women, Nancy Nayler said she's in a unique position to have a customer base which is empathetic to her sometimes unpredictable schedule.
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"They understand when I reduce my hours for school holidays and are happy to work around it," she said.
The owner of The Doll House Waxing and Beauty is one of several Orange women whose businesses are growing alongside their families.
Having moved her work and family from Mount Isa in 2018, Mrs Nayler opened the doors to her Summer Street studio six months ago.
Mrs Nayler said flexible work hours which allow her to prioritise her active family's sport and social commitments are what makes business ownership attractive.
However, she admits raising four children while maintaining almost constant contact with clients through Facebook, Instagram and her website, is a juggling act she couldn't manage without the support of her husband Jason Nayler.
She said pre planning meals and sticking to a schedule each week helps them stay afloat, but she still feels guilty when work cuts into her home life.
"It makes it hard for the kids because I'm at a sports match and I'm hardly paying attention because I have to message people back," she said.
"I'd love to hire someone else to do all that stuff, but right now it's just not viable."
Madeline Young runs the Corner Store Gallery where she lives with her husband Erick Holborow and their 12 month old Magnus.
She said despite a courtyard which divides their home and business, there really is no separation.
"You never really take time off when you own your own business," she said.
Having opened in 2014, Ms Young managed the gallery and a second job as receptionist throughout her pregnancy and was back in the studio with a newborn not long after he was born.
"It's pretty impossible to get any work done," she said. "He's a little bit demanding of my attention."
Ms Young said the constant fight against the colds Magnus brings home from day care are a threat to the constant deadlines which come with booking artists and curating her own exhibitions, but having a baby has taught her to work smarter - changing the business to have exhibitors manage themselves and changing open hours to suit daycare.
She said having Magnus has also given her career more purpose.
"It's made me realise how much I do like my job. Every time he goes to sleep I actually want to work."
Jessica Gough owns Jespresso Coffee Co with her partner Daniel Burfitt and their 11 month old Audrey.
Ms Gough was working at her cafe in Wellington when pregnancy complications saw her rushed to Dubbo hospital and told she would need an emergency cesarean in Orange the following day.
She said she couldn't resist stopping back in at the cafe on her way through to finish a few things off.
Two weeks after the birth, mum and bub worked the Aussie Night Market in Orange from the Jespresso coffee cart.
She said initially she felt judged being back at work so soon, but customers are now accustomed to her tending to her baby while she's fetching their orders.
"No one says hello to me anymore!" she said.
Ms Gough said they're proof it takes a village to raise a child with regulars at the Wellington cafe often popping in to nurse Audrey and less affable customers leaving their own life lessons.
"I believe when Audrey grows up she will have values and morals that you treat everyone equally and you work hard from what you want," she said. "And that's all I want to show her."
While all three women mentioned social media as both a blessing and a curse for its business benefits and the time it takes up, Mrs Nayler's time online paid off when her loyal client base came to her defense when she was banned from Facebook's Spread The Word.
Mrs Nayler laughs when she tells how the groups administrators reacted to a text she posted which contained "vulgar language" from a client who came to her for a Brazilian wax service.
"It gets a laugh," she said in response to her savvy social media persona.
"The top thing I do is Brazilians - often it's the first time for women too - it makes people feel comfortable."
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