Mandagery Creek Venison co-owner Sophie Hansen highlights provenance of her product

Orange farmers and producers have worked through times of drought, bushfires and now COVID-19.

Mandagery Creek Venison co-owner and author Sophie Hansen said it is important for businesses to tell their stories about goes on behind the scenes to produce their products.

"In the early years, we worked hard by going to local farmers markets and have been able to grow the business to export domestically," she said.

"Understanding the provenance of local food is crucial for consumers because it makes them feel inclined to support the business."

Ms Hansen said the business slowed down at the start of the coronavirus pandemic but they found new ways to adapt to the challenging times.

"We were closed down at one point because we weren't able to send the venison meat to our customers, particularly restaurants," she said.

"I think farmers are good at pivoting with different conditions because they are always up against challenges and they find ways to rise up.

"We have a really great support base of customers and producers in Orange and we're grateful we're able to continue with the business."

AgriFutures Australia released a suite of resources to help local producers tell their stories of provenance in a competitive market.

Ms Hansen said the resources will be beneficial for those looking to expand their business.

"The toolkit and storytelling guide will be able to help local farmers and producers to tell their stories and I'm a massive fan of it," she said.

AgriFutures Australia business development senior manager Jennifer Medway said producers need to innovate to keep pace with changing consumer wants and needs.

To access the provenance toolkit, head to: https://www.agrifutures.com.au/news/provenance-toolkit-to-help-rural-businesses-stand-out-from-the-crowd/