An art gallery that is available 24 hours a day, seven days a week and open to anyone in the world has been launched to promote sales of work by Orange artists.
The Art of Orange website, launched this week, has been designed to fill a gap in the market for a permanent place for local artists to display their work for sale.
Founder Malcolm Key said he wanted to provide a commercial opportunity for talented Orange artists.
“I’m a picture framer and I see people come in all the time with art they get while they’re on holidays. I wanted local artists to be able to sell to local people. The work they do is better than a lot of the work which comes in here,” he said.
Art-lovers can buy both originals and limited reproductions from the website, which will change its display regularly.
Mr Key said the online gallery catered for art-lovers who did not necessarily have a large budget.
“We’re going for the middle of the market - the people who would love to buy the original for $3000 but can only afford about $200,” he said.
Artists with work currently on display at www.artoforange.com.au include Laretta Goodacre, Mary Ann Mein, Ted Lewis and Freya Blackwood.