A business she's built from the ground up, Mrs Greenwood said she was making stud earrings at home as a "side hustle" from her usual banker role back in 2013.

She'd been battling an internal sense of imbalance, and the struggle had finally come to a head.

"There was this real sense of unalignment between who I was as a woman, and the career I was in," said Mrs Greenwood.

"I'd come home after work and think 'I've got the kids, I'm so busy and I can't stand my job; my values just felt so unaligned with who I really was."

After some in-house chats, Kate and her husband decided that something in Kate's world needed to give - particularly while their children were still young - and she'd been relying more and more on her handmade jewellery at home; using this space as a creative outlet from what had become a mundane affair with all-things-corporate.

"I've always had a creative flair ... this burning desire to just be creative," Mrs Greenwood said.

"And when something felt so out of alignment with my core, fundamental values as a person, I had to step away from that; I said alright, let's have a crack at this business."

Taking an artistic punt, Mrs Greenwood starting laying the bricks of what would soon become the solid foundation of a successful online design business.

"In the end I took the plunge and to be completely honest, I haven't looked back," she said.

Mrs Greenwood has since structured the core of her current business model around how she not only conducts herself as a woman in the world, but as a female entrepreneur in a regional setting.

"I've aligned myself with like-minded people - people who share the same values and common goals - and that's what I've carried over into my business," Mrs Greenwood explained.

"I'm very passionate about supporting women in regional settings because it's so important to collaborate with other women in regionally-based businesses; to empower one another, to put ideas into action and to surround ourselves with people who share the same visions."

During the height of the pandemic, one of those goals was to collaborate with Buy From The Bush - a digital marketplace launched to support small businesses in rural communities.

"Exposure from Buy From The Bush took my business to the next level," Mrs Greenwood said.

"It allowed for a broader audience online where the business' presence just exploded, and people started connecting to me as a person as well.

"Customers see relatable content and they see me being myself; it's relatable for my audience, and it's empowering for me."

For at least the short-term, Mrs Greenwood plans to continue with her online market - a digital platform that also stocks items for 100+ wholesalers - which showcases her products on a regular basis,

"Businesses have a lot of complexities with COVID, so I've been very fortunate that my workshop is on-site," Mrs Greenwood explained.

"[Staff] have been able to do work from home and drop [items] off when they're ready; and I feel grateful that that's how my business was structured starting out, because it's allowed me to continue running the show from home ... I absolutely feel grateful."

Though the ongoing presence of COVID-19 has helped a myriad of online businesses to thrive, it hasn't been the case for every small business in a country setting.

"My business hasn't suffered from COVID because of its digital presence and collaboration with other businesses," Mrs Greenwood said.

"But my heart sinks for the businesses in Molong that have copped the brunt of the pandemic, so I try to use my online platform to collaborate with those business owners, forming a mutually beneficial connection."

From the original punt to now, Mrs Greenwood said that while it's taken a lot of time and effort to get to where she has, she doesn't regret taking the leap; and she's back to feeling motivated within herself.

"Don't get me wrong, it takes commitment, pure grit, dedication and hard work to run your own full-time business ... but I've been able to be myself for the past eight years.

"I took that punt ... and I've been able to create and do my own thing on a day-to-day basis, all while conducting myself as exactly who I am."

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