Beau Baddock says an injection of funds courtesy of the NSW Government, announced this week, will provide valuable assistance as The Agrestic Grocer looks to amp up its support of artists across Orange and the Central West region.
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The Agrestic Grocer is one of two Orange venues, along with The Blind Pig, to receive a share of the government's $24 million Live Music Support Package, designed to alleviate pressures created by the COVID-19 pandemic.
The Agrestic Grocer's 'Ruby Tuesday' events are set to benefit from the funding specifically, they resumed earlier this year after a forced hiatus while Mr Baddock also said equipment and infrastructure upgrades are among his plans too.
The amount of funding allocated to the two venues is yet to be confirmed.
"Upgrading some of our equipment to be able to extend that music throughout the venue is something we've been looking at doing for a while now anyway, so that's something else [this funding] could be used for as well.
"I applied for it because I saw it as an opportunity to help us continue supporting the local music scene and to keep providing a good experience for customers, because there's a lot of locals looking to get out now and we've had a lot of support since we resumed live events."
The Agrestic Grocer welcomed Sydney-based band Safety of Life at Sea for the return of Ruby Tuesday earlier this year, with Mitch Grainger also playing the venue before Orange's Robbie Mortimer made his debut at the event with five, sold out shows.
Mr Mortimer and his band took on Matchbox Twenty's 12-times platinum debut album 'Yourself or Someone Like You', with those shows selling out almost immediately, leading Mr Baddock to consider an encore performance later this year.
"We might have to get Robbie and the boys back I think, yeah, but I'm already starting to look at booking shows for next year now. These artists did it tough during the pandemic, as we all did, so it's great to see people wanting to support them at events," he said.
"It's great to be able to give them the chance to get on stage again, let loose and just play some tunes."
Cecelia and Rocky Rochelli, Will Ferguson and Micky Young are next on the bill for Ruby Tuesday, covering songs from the Eurythmics' 1987 Revenge Tour in five shows between May 25 through until June 22.
Orange's Lynda Manwaring is also booked in for the first in a string of 'Ruby Rewind' shows, which will bring back artists who have previously played the event.
She's taking on Alanis Morissette's 'Jagged Little Pill' - one of the best-selling albums of all-time - from July 20 through until August 10.
The government's Live Music Support Package will assist 85 Sydney venues and 77 regional NSW venues, with Little Alberts at The Victoria in Bathurst also receiving funding along with Forbes' Vandenburg Hotel and Parkes' Cambridge Hotel.
Applications were assessed by an industry and NSW Government inter-agency panel and funding allocated based on the size of individual venues, with this funding part of the $51.5 million Tourism Support Package.
"Live music is the beating heart of our state and this is the largest investment into grassroots live music in the history of NSW," Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said.
"The NSW Government has been listening to the industry and our community, and the incredible support for and interest in this program proves that it has hit the mark for these venues.
"By keeping the lights on and the amps tuned, we're creating social and economic benefit for the whole of NSW."
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