Travellers from Sydney and beyond are being urged by tourism promoter Orange 360 to fly to Orange to experience the area's cool climate varieties throughout October.
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With the area's annual Wine Week cruelled by the COVID pandemic, and several key events cancelled, a replacement was put together under the banner of Wine Month.
Rather than larger signature events such as markets and the wine show, Wine Month sees vignerons, restaurateurs and the local wine industry offering more intimate gatherings at venues including Philip Shaw, Stockman's Ridge, Swinging Bridge, Montoro and Nashdale.
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There are wine masterclasses, meet-the-maker experiences and small gourmet food and wine events.
Tanya Segger from Nashdale Lane winery said despite the headwinds faced this year, the mood coming into Wine Month was "upbeat".
"I think it's the most sensible outcome for people to do smaller events," Mrs Segger said. "We have to respect the serious situation we're all in.
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"We have to be sympathetic to the local community and not encourage ridiculously-sized events that will draw an influx."
As with businesses locally and globally, Nashdale Wines has had to adapt fast in 2020.
"Having smaller, low-key events has challenged us to be more creative," Mrs Segger said.
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"We're getting used to a new world order of having to be more organised, plan things out and move all bookings online so we can collect contact information about the guests. If you've got the right systems in place then it's not that difficult."
Nashdale has created the From Vine to Wine event to run on Saturdays and Wednesdays until October 24. The Saturday tickets are already sold out.
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