It has the bare bones of a cliche movie script. Big company moves to town, all the small family run businesses that have been there through thick and thin are now under threat from the evil outside corporation, the very fabric of the the community about to be turned on it's head. At least it sounds relevant to animated production from Pixar, perhaps with talking cars.
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Essentially though the town of Millthorpe has a new name in town, Tamburlaine. It's a massive name who's roots are deeply embedded within the Hunter Valley since 1966.
Recently though they have reached out to the Orange region for produce to bolster their already incredible lineup of wines and diversify from what is on offer in the Hunter. The producer has now taken over the old Cumulus winery.
The town's residents however have hardly gathered with pitchforks and fiery torches to oust Frankenstein's Monster.
Instead quite the opposite, Millthorpe have welcomed Tamburlaine with open arms.
With the introduction of Tamburlaine it creates a familiar face to reel in those much desired Sydney residents.
It's like an old pair of jeans for some people, sometimes travelling to a new wine region with a whole heap of new names can be daunting, see a familiar name and it's ever to easy to slip back into something comfortable.
Its introduction has also helped create the perfect day out in Millthorpe with three excellent cellar doors; Tamburlaine now joins Angullong and Slow Wine Co. to attract more people to 'that side of the wine region'.
Critical mass is proving to be key as visitors can now spend a day with the three different producers, have an amazing lunch at Tonic in between, sift through a wonderful antiques store and soon they will be able to finish with a beer at a newly revamped Commercial Hotel.
It is now perhaps a good lead for other 'big' producers to take a serious look at the region to expand the efforts, when they see the diversity and potential it will bring to Tamburlaine.
Not alluding to the idea that we will see a Tyrrells across the road from Heifer Station or Penfolds setting up a cellar door on Griffin Road overnight, but it does shine another bright light on the region.
While the future looks ridiculously bright for Millthorpe and we should encourage progression and a movement forward, we also have a responsibility to maintain what makes the region special in the first place. Attempts to over commercialise, over develop will lead to a loss of NSW's love affair with the region.
David Collins is the restaurant manager and sommelier at Charred, he has been studying wine and the wine industry for several years.
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