Orange residents have been urged to support local tourism businesses in the wake of coronavirus-related restrictions which are set to hit the region.
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Orange360 chairman Peter Robson said the organisation was preparing a range of strategies to support food, wine, restaurant, accommodation and retail industries.
"While COVID-19 will have an undeniable impact on the local hospitality and tourism industry, there has never been a better time than now to shop local," he said.
Mr Robson said small businesses were already developing strategies to fight the impact of the virus on trade.
"The Agrestic Grocer, Groundstone, Factory Espresso and Lolli Redini, among others, have all announced in the past 48 hours the commencement of pre-order and delivery services of made-to-order and pre-made meals, coffee and fresh produce boxes," he said.
"A further number of local operators have taken to social media to assure guests they are open for business and iterate the measures they are taking to adopt social distancing strategies within their establishments."
I'm putting out a call to ensure we have strong support for local businesses.
- Peter Robson, Orange 360 chairman
Mr Robson said wineries would continue to offer delivery service on cases of wine locally and afar.
"Wine [is] considered an essential item by many parents facing the prospect of extended periods of time at home with their children," he said.
Prime Minister Scott Morrison announced on Wednesday a ban on gatherings of more than 100 people inside non-essential areas which will hit pubs, larger restaurants and wineries.
The federal government has also effectively banned Australians travelling overseas to try to limit the spread of Covid-19.
Businesses will be hit by an expected fall in tourist numbers coming to Orange.
"We need to make sure we support them in this difficult period," Mr Robson said.
He said he expected FOOD Week organisers, who were forced to call off all its major events last week following the federal government announcement about restrictions on more than 500 people in one place, would have to make further changes.
"Another announcement is expected on Thursday about further changes to the 10-day festival program in the wake of the National Cabinet update on Wednesday," he said.
However, Mr Robson said many operators were intending to proceed with their smaller events where the capacity was under 100 people.
"The message from these operators is clear, we are still open for business," he said.
"We've got to take a strong initiative. We have got a very well recognised destination.
"Orange is one of the most recognised destinations in regional NSW.
"We are going to go through a tough time."
"I'm putting out a call to ensure we have strong support for local businesses. Otherwise there will be significant employment cuts," he said.
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