The gong was awarded in the destination marketing category, behind a campaign on Bendigo's exhibition of British royal portraits.

Orange360 executive officer Caddie Marshall said the operator was proud to represent Orange at the awards on Friday night in Canberra.

"It builds a reputation at an industry level but we are a membership-based organisation and we do the work for our members," she said.

Funded partially by a state government grant, the campaign ran in Sydney for six weeks in May and June and Ms Marshall said operators became busier on Fridays and Mondays.

"When we first went to market, we noticed at the cellar doors new people coming into Orange and it was certainly that younger demographic," she said.

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"Asking people to come mid-week is a stretch, but if they leave at 3pm on Thursday and get all day Friday or take the whole weekend, that's a win for us."

Ms Marshall said the female market was particularly strong, including girls' weekends, mother and daughter trips and solo adventures.

Prior to the bushfire outbreak, she said visitation was up for the year, but the industry took a hit in summer and began its recovery in February.

"It came to a screeching halt because people were told not to travel," she said.

"The back of February started to lift - probably A Day on the Green bolstered our visitation numbers and we've been riding off the tail of that."

She said the campaign had now been introduced in Canberra, with more state funds being sought to re-run the campaign in Sydney.