LOOK OUT: An example of scam text messages being distributed.
POLICE are urging people to report suspicious texts and emails through official channels, as scammers try to take advantage of people in the lead up to Christmas.
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Offers of gift cards and other rewards from reputable retailers have been landing in inboxes.
One fraudulent text message is requesting phone users to click through to a linked page to claim their soon-to-be-expired $1000 voucher from Coles.
Police have urged residents to report the fraudulent emails when they receive them to help catch the perpetrators.