THE newly-formed body responsible for promoting tourism in Orange, Cabonne and Blayney is calling on the region’s businesses and stakeholders to show them the money.
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Orange Region Tourism (ORT) was created to unite the marketing and advertising forces of Orange City, Blayney Shire and Cabonne councils to draw visitors to the region.
According to ORT chairman Peter Robson, the region is attracting 1.2 million visitors each year, who inject $300 million into the local economy.
Mr Robson said to further boost the appeal of the region to domestic and international tourists it was time to take marketing to a “new level”.
“We want to create one tourism voice for the region which will be driven by leading edge social media and a unified web presence,” Mr Robson said.
“We are now opening the organisation to membership, which provides regional tourism and business stakeholders with an opportunity to partner with us.”
ORT is offering three tiers of membership: Business Premium membership, Business Plus membership and Standard membership.
Business Premium (up to $3500 annually) and Business Plus ($350 annually) provide a sliding scale of advertising in brochures and on websites, as well as benefits from national public relations events and social media campaigns.
The Standard membership is free, but only includes a quarterly newsletter subscription, listing on a website, invitations to training and forums and promotion through Orange’s visitor information centre.
The organisation’s interim executive officer Justin Byrne said tourism remained a key economic driver and it was necessary to build on the foundation laid by the organisation’s forerunner Brand Orange.
“We would like to encourage tourism and related businesses, event organisers and community bodies to join us as members to increase engagement with the direction of the new Orange Region Tourism organisation at the ground level,” Mr Byrne said.
“The flow-on benefits to regional businesses cannot be overstated.”
Orange mayor John Davis and Blayney’s mayor Scott Ferguson said the organisation’s regional approach would pay dividends.
“Visitors to the region do not see invisible boundaries, they perceive a fluid tourism experience,” Mr Ferguson said.
Declan Rurenga
Declan Rurenga was the editor of Griffith's Area News and Leeton's Irrigator until September 2023. Before landing at the Murrumbidgee Irrigation Area, he reported news in Junee, Wagga Wagga, Orange and Cootamundra.
Declan Rurenga was the editor of Griffith's Area News and Leeton's Irrigator until September 2023. Before landing at the Murrumbidgee Irrigation Area, he reported news in Junee, Wagga Wagga, Orange and Cootamundra.
