A DESIGNER outdoor lounge area and the tastes of Orange will be used as drawcards to to tempt Sydneysiders in Hyde Park this weekend.
The annual Sydney Cellar Door is on from Friday with Taste Orange hoping the three-day event will encourage city dwellers to venture west of the Blue Mountains.
Taste Orange chief executive officer Rhonda Sear said this was the first time a regional exhibitor had been allowed to design the look of their own area for the event.
“Sydney Cellar Door is a lot of stalls that all look the same, you can’t brand it or have anything, you’ve only got a standard blackboard with your name on it,” she said.
The Orange region set-up will be similar to the “country sophisticated look” Taste Orange showcased in Sydney’s Martin Place last August, Ms Sear said.
Millamolong Polo Club has come on board to create the lounge area, complete with elegantly covered hay bales.
“We’ll have market umbrellas, it’ll stand out, it’s a real chill-out area,” she said.
“Others [stands] will have tables and chairs but ours will be unique and a real standout.”
In attendance, will be 13 Orange vignerons, Fresh Fodder, Agrestic Grocer, accommodation information for Orange and Cabonne and a whopping 240 kilograms of local apples.
“When people think of country, there’s a mixed vision that they have and I’m trying to create a look that makes people feel comfortable,” Ms Sear said.
“It’s very important that the country message is very strong.”
Ms Sear said she hopes to show Sydneysiders Orange is about more than just wine.
But Orange vignerons were well placed to attract a lot of interest this weekend.
“Of the 66 wineries in total 13 are from Orange,” she said.
Last year about 40,000 people visited the Hyde Park event.
For more details visit www.nswfoodandwine.com.au/sydneycellardoor