A GoFundMe has raised $60,000 in just 24 hours for Morgan, Addie (aged two) and Lola (aged one) Assie after Jane Assie (nee Hiney) died on Wednesday.

Omar Coffee said the store would donate $1 per coffee towards the GoFundMe, and match the number of coffees sold as a donation.

Family friend Tim Mortimer said the community support had been overwhelming in a time of tragedy.

"This is Orange's way of being a community and looking after each other," Mr Mortimer said.

"Orange is a great community. Jane's family is spread out across the city and people want to help.

"In these times with COVID and restrictions, it's fundraisers like this which can be people's way of contributing."

Mr Assie is from France, and his family unable to obtain permission to fly into the country to be with him.

Mr Mortimer said that was especially hard on Mr Assie and the girls - because despite the support as he and the girls had from friends, not having family around was difficult.

He said he and the family were grateful for the support Orange had provided, and not having a financial burden in the face of Mrs Assie's sudden death was a weight off the family's shoulders.

"The devastation left behind for Morgan to provide a life for these girls is the reality we have to face," Mr Mortimer said.

Omar was bustling on Friday morning, with more than 600 coffees sold before 11.30am. Go to: https://www.gofundme.com/f/morgan-jane-addie-lola-fund to donate.