The power of denim

Get involved: Help raise money or purchase some official merchandise to secure funds for cures and research. Photos: Supplied.

Get involved: Help raise money or purchase some official merchandise to secure funds for cures and research. Photos: Supplied.

FOR over two decades people have been busting out the denim to help raise funds for those in need, and of course because it's an iconic fashion statement. While COVID-19 has played havoc with events and fundraisers this year, Jeans for Genes is pushing through to celebrate another year of successful fundraising on Friday, August 7, and continues its long history of raising awareness and providing funds for the Children's Medical Research Institute (CMRI) to help find cures for children's genetic diseases.

Support: Get involved in the 2020 Jeans for Genes Day.

Support: Get involved in the 2020 Jeans for Genes Day.

Jeans for Genes Day uses funds across a variety of projects including research, disease databases, gene therapy and other treatments, along with highlighting how children live with genetic disease, how their illness impacts their everyday life and how they fight through it with resilience and strength. The focus is about getting back to basics which involves funding research and finding cures for kids living with genetic diseases.

Organisers have again put the call out to every Australian that if we all donate even just $1, over $25 million would be raised for this worthwhile cause. In turn this would allow the creation of a centre of collaboration that will change the face of children's genetic diseases forever, by establishing five new research programs.

Every minute around the world, twelve kids are born with a birth defect or incurable genetic disease, and many are at an even greater risk right now from COVID-19.

Children's Medical Research Institute

Funds are raised each year through donations and the sales of merchandise and 2020 sees a great range of merchandise available including t-shirts, beanies, caps and phone cases. Jeans for Genes highlights a small number of the many genetic diseases affecting children, such as cancer, autism and cystic fibrosis, with currently 1 in 20 children facing a birth defect or genetic disease across Australia.

For more information about how you can get involved in this years Jeans For Genes Day including fundraising, getting active on social media, buying merchandise or even volunteering, call 1800 GENIES (1800 436 437) or visit www.jeansforgenes.org.au.

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