Printhie Wines run by brothers Dave and Ed Swift, is running virtual wine tastings each Friday at 4pm starting this week on its Facebook and Instagram accounts.

The brothers did not to pick their grapes this year due to the presence of smoke taint in their vineyards from the devastating bushfire season. Coupled with the need for spacial distancing, they needed a new way of interacting with customers.

"For our business to remain viable we need to adapt to the evolving COVID-19 situation and find ways to reach our customers," Ed Swift said.

"You can't expect to keep operating in the same manner at a time like this, so we want to transfer our face-to-face cellar door experience to a safe online experience.

"We'll be hosting a live wine tasting event each week."

A schedule of wines has been loaded onto Printhie's social media sites to give customers an opportunity to order the wine in advance, a six-pack of the wines has also been put together with free delivery.

Viewers can ask questions during the live tasting just as if they were sitting across the tasting bench in the cellar door.

"We're certainly not used to being in front of the camera but we're really keen to share our passion for wine and perhaps provide a distraction whilst social distancing at home," Dave Swift said.

This week's tasting will feature sparkling wine followed by chardonnay and shiraz.