The generosity of Orange businesses toward bushfire relief has grown with coffee roasters' Bills Beans announcing it and sister company Remy & Max will donate all their online store's January profits, and match them dollar-for-dollar.
Company director Bill Parianos said all the funds for January would go to wildlife rescue group WIRES.
He said the destruction from the fires and the drought was "unprecedented" and the company wanted to help out.
"We have believed to have lost over one billion animals, [WIRES] work is more important now than ever," he said.
Co-director Lisa Poole said she was a devoted animal lover and was concerned at the "devastating" situation, particularly on the south coast where both she and Mr Parianos had previously lived.
"That strikes a chord with us," she said.
Ms Poole said the company was also looking at increasing its environmental practices.
"I am concerned at where the future of our planet is heading," she said.
"Our company has initiated sustainability practices over the past few years and we aim to reduce our commercial impact on the environment by 50 per cent by the end of 2021."
She said that included seeking to stop using plastic bags for coffee and replace them with large tins and compostable materials.
Other projects by the company include assisting the planting of 10,000 new coffee trees and guaranteeing workers' wages for five years in Burundi, in Africa.
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