Orange's newest pizza shop Little Caesars closed its doors this week after 13 months of operation.
The Sale Street store ceased trading on Sunday night with director Ernest Khoury confirming it had been "having a hard time".
Mr Khoury said the location of the store, beside the entry of the Woolworths' carpark, could explain why it had been less successful than the company's other stores.
"It's sometimes difficult to pinpoint what makes it work in some locations but unfortunately this one did not," he said.
Mr Khoury said the company loved Orange and would look to reopen the store at a new location in the city, depending on what was available.
He confirmed Little Caesars has also ceased trading in Bathurst on Sunday night.
Mr Khoury said the Bathurst store's location on a divided highway required diners to perform a U-turn which he suspected acted as a deterrent for stopping.
"The Bathurst store had an ingree/egress issue which wasn't convenient for people to get into," he said.
Mr Khoury said Little Caesars was "definitely still expanding" and intended to open 12 new stores across NSW in the next 12 months.
Little Caesars opened in Orange in July 2018 and Bathurst in December 2018.
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