Orange360 general manager Caddie Marshall said after the second running of the one-weekend event it was time to look at expanding it.

She said many events sold out and had waiting lists though some had smaller crowds than expected.

"We are looking to stretch the event to the whole of the last month of winter," she said.

"If we have it over a month it means you've got four Saturday nights. You don't have ticket cannibalisation."

Ms Marshall said there were 20 events on the weekend compared to about 10 last year which meant people had to make a choice about where to go.

"At Millthorpe [Friday night] we had over 4100 people at the markets," she said.

"There were 170 people at The Building [for the Fire it Up event]. They had a waiting list. I think they could have sold another 170 tickets."

Ms Marshall said a group of 14 Chinese people from Sydney were among a big crowd at a fire festival event at Eugowra.

The Fire and Ice Orange event was planned to be held at the Orange showgrounds but was moved to The Agrestic Grocer.

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"I think it was a little bit ambitious hoping to attract 300 persons to a new event," she said.

Ms Marshall said it was up to individual event organisers to assess pricing and value for money for customers for future events.

"They need to decide, was it a wow experience?" she said.

Ms Marshall said the event attracted about 10,000 people but the region had only about 2400 beds for visitor accommodation, not including Airbnb rooms.

She said extending the festival would help with finding accommodation and give people more opportunity to attend events.

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"Not everyone is available on the first Saturday of the month," she said.

"Let's have three or four events each weekend and make them good events.

"There's no point having four star-gazing events on the same night. Let's have one each Saturday night."

When the festival was first announced last year it was expected a highlight would be an array of bonfires burning at sites around Mount Canobolas that people could drive around.

However, she said that had been up to individual landowners to organise.

Ms Marshall said the drought had also played a part in many people deciding whether to have bonfires.

She said it might be time to hand the event over to a volunteer committee.