AN Orange couple has gleefully sacrificed their fashion sense for the next few days to promote Tom Gleeson's push for a coveted Gold Logie.
And with good reason - they're the comedian's family.
Nick Gleeson - Tom's brother - and his wife Ruby have designed and produced shirts they'll wear in the run-in to Sunday night's annual television awards ceremony.
They feature the popular TV presenter's image, which the couple hopes will improve the 'Hard Chat' host's chances of taking out the highly sought-after gong, which is decided by a public vote.
It's a community responsibility wearing these shirts - it's certainly not a fashion statement.Ruby Gleeson
Tom performed at the Factory Espresso's inaugural comedy night at the request of his brother and sister-in-law, who operate the Kite Street cafe.
He has run an aggressive campaign - #Gleeson4Gold - in pursuit of Sunday night's award, and now, according to Nick, has issued a threat to his fans in Orange.
"Everyone asks me, 'when is Tom coming back to Orange?'" Nick said.
"I spoke with him on Sunday and he said 'bro, I will not come back and perform in Orange until I win the gold'."
"To make this happen, Orange has to vote for him. Their is no point talking about it."
Ruby said the concept of the shirts was based on supporting her brother-in-law, not fashion.
"We are concerned he is not getting enough publicity for his campaign, so we are getting behind him," she said.
"It's a community responsibility wearing these shirts - it's certainly not a fashion statement."
In a betting market offered by sportsbet.com.au, the popular comedian is rated a $1.65 favourite to take home Sunday night's big award award, ahead of Amanda Keller ($4), Sam Mac ($6.50), Costa Georgiadis ($14) and Waleed Aly ($21).
In a separate market, the online bookmaker is offering odds of $5 of Tom winning the gold and thanking "the other nominees for 'being s***' in acceptance speech".
The public can cast their Gold Logie votes at tvweeklogieawards.com.au.
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