Orange will save $80,000 a year for use in promoting itself to prospective tree-changers after pulling out of the Evocities group.
The Evocities organisation was scrapped in its current form at a meeting on June 6 though it is looking at ways of re-inventing itself.
The cities of Orange, Albury, Armidale, Bathurst, Dubbo, Tamworth and Wagga Wagga have been members of Evocities which aimed to provide a joint voice to encourage people to move to the regional cities to live and work.
Orange City Council decided this week not to continue its involvement.
I can't see the value for money. There are better ways of promoting ourselves.Cr Reg Kidd, Orange mayor
Mayor Reg Kidd said the $80,000 a year could be better spent by bodies including Orange360 and the council in promoting the city to capital city residents thinking of shifting to work and live in Orange.
"I think it's run its race. I can't see the value for money. There are better ways of promoting ourselves," he said.
Cr Kidd said Evocities had been unable to provide evidence of how many people had moved to Orange through its campaigns. He said campaigns including generic statements on billboards alongside main roads in Sydney had not been effective.
"When people are driving in Sydney and see a sign saying Evocities they don't know what Evocities is," he said.
Cr Kidd said council would pay $7500 a year to be one of 16 invited cities on the Regional Cities NSW group, a state government lobby group promoting regional areas.
A report to council said it was also supervising a regional economic development plan with Blayney and Cabonne councils to promote the region with its website due to be ready for use in August.
An Evocities statement had said it had attracted 3960 new households to regional areas and had about 681,000 visits to its main website and 2.5 millions visits to its site advertising jobs.
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