IN the wake of another successful edition of FOOD Week and the ongoing speculation A Day on the Green will soon announce an Orange location, data has revealed the city is at the forefront of a region-wide boom in tourism.
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Figures from the latest National Visitor Survey has ranked Central NSW as the 14th most visited spot in Australia during 2018, with 2,884,000 overnight visitors spending upwards of $1.2 billion.
Tourist numbers to the region have jumped by 13 per cent year-on-year, while the amount they spent spiked by 25 per cent.
There's high hopes those figures will inflate again when the 2019 data is collated, and going on the success of this month's FOOD Week program, there's cause for optimism.
VIDEO: Having fun at Forage ...
Close to 6300 people poured through the gates of Robertson Park for the festival-opening Night Market, while signature event Forage sold out its 1500 tickets within minutes of them going on sale.
The day after FOOD Week concluded, the Central Western Daily revealed the organisers of the A Day on the Green music festival had been scouting possible locations near the city.
Orange mayor Reg Kidd said he believed plans for the 10,000-strong event were well progressed, and with a possible date of November this year, it would add an almighty boost to the region's 2019 tourism coffers.
Destination Country and Outback NSW Tourism Network general manager Lucy White said the 2018 numbers were no surprise, and were the result of a concerted and collaborative effort by all levels of government, tourism operators and business.
"A lot of work has been done in the past few years. Regional NSW is a really compelling destination for people," she said.
The number of day-trippers to the region - 3,004,000 last year - declined on the 3,057,000 during 2017, but despite this, the money they spent increased, with $446 million in 2018, compared to $408 million in 2017.
Ms White said state and federal government support in growing Central NSW tourism had been significant in recent years.
She said the region offered up a wide range of tourist experiences, including: food, wine, heritage, adventure, nature, festivals and events.
"The only things we don't have is the snow and the coast," she said.
"Travellers don't look for a particular destination, in NSW they look for experiences."
Central NSW Joint Organisation chair John Medcalf was also not surprised by data in the report.
"I'm very pleased it's happening, it means we're doing our job in encouraging people to come out here," he said.
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