Adrift Clothing founder Bec Pullar said the campaign will shine a light on inspirational women who live and work in rural and regional areas. 

“Women in rural and remote communities are often the backbone of their families and their communities, and we wanted to pay tribute to these women and bring them together for the opportunity to be part of the Adrift Spring/Summer collection,” she said.

“The brand has come to represent much more than just fashion with the company responding to a growing demand for quality clothing that caters for real women.

“Adrift is all about celebrating diversity with honesty and authenticity.”

The launch and fashion show will take place at the Orange Ex-Services’ Club at 5pm.