It will be a case of blink and you’ll miss it for Orange’s latest pop-up shop.
Many pop-up shops are created by retailers keen to test the market before committing to a full-time shopfront.
However, the Millthorpe Blue women’s clothing store is coming to town for just three days from Thursday.
Mary Dowrick Debere runs the store in Pym Street, Millthorpe, and has decided to hold a sale in Orange.
But after Saturday the pop-up store will close and the shop will return to being empty awaiting a prospective full-time tenant.
Mrs Dowrick Debere said she was not planning to open a full time store in Orange.
“I’ve been in Millthorpe for eight years and I’ve had the business for five years,” she said.
“I’ve got a really good Orange following for the business.”
She said she had plenty of stock for a sale and wanted to bring it to her Orange customer base.
“There are 39 and a half thousand more people in Orange than in Millthorpe,” she said.
“This is the first pop-up store I’ve done.”
The shop on the corner of Summer and William streets at Five Ways was recently vacated by a security alarm company.
“While it is being leased we thought we would make use of it,” she said.
Mrs Dowrick Debere said the shop had an interesting past.
“Apparently it was a fish and chip shop 10 years ago,” she said.
Orange Business Chamber president Ash Brown said pop-up shops helped fill up vacant shops.
“Pop-up shops have been happening for decades in towns right across the globe,” he said.
“Usually people will try a pop-up shop to test if the market will work for them. It’s a toe in the water.”
He said he did not believe pop-up shops were a threat to permanent shops.
“They’re not doing anything illegal by setting up a pop-up shop,” he said.
“The chamber’s position is we’d welcome an opportunity for pop-up shops.”
“There is nothing worse than an empty shop, it doesn’t look good.
“The more we can fill up, whether it is permanent or temporary, is a good thing.”
It is open from 10am-5pm.