OUR SAY: Living proof selling Orange to city slickers is paying off

IT comes as no surprise retirees and families wishing to raise young children away from the hustle and bustle of city life are those most interested in making a tree change to the country.

According to the organisers of this month’s Country NSW Expo, the central west was a hot topic of discussion this year, with the region’s stand drawing the biggest crowds and the most amount of interest, slightly behind the mid north coast region’s stand.

Of the 5000 people who attended this year’s expo, the majority already had trades or worked in the health and education sectors, and saw a move to the country as a way of improving their quality of life.

Most of the attendees surveyed said affordable housing, good education, healthcare, transport and employment opportunities were key factors when considering a move to the country.

Expo organiser Peter Bailey said being in close proximity to Sydney was no longer as important as it once was for tree changers, with many happy to move further than three hours away from the city.

According to Orange City councillor Neil Jones, many expo visitors already knew a lot about Orange and that’s a good indication the efforts of those involved in marketing the region are paying dividends.

There’s no doubt the work Taste Orange has undertaken in Sydney in recent years has helped raise the city’s profile.

Last week large crowds gathered in Sydney’s CBD to sample our food and wine, listen to our local artists, and hear all about the top-notch facilities and services the region has on offer.

Spreading the word about the benefits of moving to Orange, or even visiting it, can only help the city continue to flourish.

As Taste Orange’s marketing manager Charlotte Gundry said of the Sydney push, it’s a team effort and hopefully not just the people who attend the events see the benefits.

Everyone in the Orange region gets a kickback.


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