Festival marketing and communications officer David Cumming said the move allowed current events on the wine week calender to prosper and grow, while  introducing new and exciting events.

“There’s various reasons as to why we’ve gone from two weekends to three and one of those is to allow us to cater for people who come from Sydney for a weekend,” he said.

“But the fact that the event’s growth over nine years has been huge also played a role. Events like the public tasting get bigger every year and this way we believe we’re catering for everyone.”

Iconic events that have been successful in the past including Orange Wine Show tasting, night markets and the wine show dinner, will return bigger and better, according to festival chair Michelle Stivens.

“The 2014 program encapsulates a broader range of events,” Ms Stivens said.

“We are still focusing on the cool climate elegance of the region’s wines, however the region’s food, produce, growers and chefs will play a more noticeable role.”

Mr Cumming said organisers were working on introducing a new event to the final Saturday of Wine Week, topping off what they believe will be one of the best weeks ever.

“We’re planning something exciting but at this point in time we’re keeping it a mystery, but we’ll announce details shortly,” he said.

For information visit tasteorange.com.au