An art gallery that is available 24 hours a day, seven days a week and open to anyone in the world has been launched to promote sales of work by Orange artists.
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The Art of Orange website, launched this week, has been designed to fill a gap in the market for a permanent place for local artists to display their work for sale.
Founder Malcolm Key said he wanted to provide a commercial opportunity for talented Orange artists.
“I’m a picture framer and I see people come in all the time with art they get while they’re on holidays. I wanted local artists to be able to sell to local people. The work they do is better than a lot of the work which comes in here,” he said.
Art-lovers can buy both originals and limited reproductions from the website, which will change its display regularly.
Mr Key said the online gallery catered for art-lovers who did not necessarily have a large budget.
“We’re going for the middle of the market - the people who would love to buy the original for $3000 but can only afford about $200,” he said.
Artists with work currently on display at www.artoforange.com.au include Laretta Goodacre, Mary Ann Mein, Ted Lewis and Freya Blackwood.
