Orange Region Tourism general manager Caddie Marshall said it was important to include community leaders as part of the process.

“We must turn up the voices of close to one million visitors that enjoy our region on an annual basis,” she said. 

“We need to ensure that we are positioning and presenting our region in a way that continues to build on our appeal.”

It will follow another forum in August 2016 when tourism operators said they wanted an industry-based organisation taking a regional approach to tourism.

Attendees will participate in a workshop to define the region’s tourism appeal. It will form the creative brief for The Canvas Group, who will develop a marketing brand.