Evocities marketing campaign hits early goals

ROADSIDE billboards, radio advertising, traffic reports and news bulletin sponsorships are already proving effective in encouraging more people to move to regional areas.

The Evocities campaign, representing seven council areas including Orange, received $300,000 in July from the state government for six months of marketing, not only in Sydney, but also in Brisbane, Canberra and Melbourne for the first time.

Evocities spokesman Kevin Mack said a record number of relocator inquiries had been made in the first six weeks of the campaign and the results were exciting. 

“Our message has obviously struck a chord with many capital city residents who are looking for a change,” he said.

“People who are tired of the long commutes each day, tired of being stuck in traffic. They’re overwhelmed by housing prices. They’re looking for a more balanced life but aren’t willing to give up the city lifestyle.”

Orange City Council pulled out in April last year but rejoined in November when government funding looked likely. 

Orange councillor Jeff Whitton had previously suggested using metropolitan traffic reports to highlight being able to live close to work in the regions.