A life-size version of a Monopoly board, a statue of the Monopoly man figure, billboards and welcome signs are under consideration to maximise the promotion of Orange’s board game win.
Orange appears in place of prestigious Park Lane on the new all-Australian version of the Monopoly board game which went on sale on Thursday.
It won its place alongside Sydney Harbour as the only two squares on the new game from NSW.
Orange mayor John Davis said the win, determined by a popular vote, was a huge marketing tool for Orange and he wanted something significant to promote it.
Council has invited people to put forward ideas on how to leverage the opportunity.
Cr Davis said council would meet within a month to discuss the best options.
“The possibilities are endless,” he said.
He suggested a giant walk-on version of the game on the forecourt near the Orange Visitor Information Centre.
“In front of the museum and courtyard you might be able to use carpet squares or other squares to make a full Monopoly board there.
“Even if it was only a fundraiser or brought out at special occasions.”
He said a giant statue of the Monopoly man figure on the game was also possible.
“The statue is not so silly an idea.
“You don’t have to make a statue that uses concrete and steel.
“You could make a more modest structure, instead of $50,000 or 70 or 80 grand, you might be able to get something for 10.”
Cr Davis said a Monopoly message could be placed on welcome signs on the outskirts of Orange and on billboards in the city.
“The trick is going to be to make it serious and fun.”
The image on the Orange square is a view at the Borrodell Vineyard.
It was taken by Luisa Machielse, the daughter of Gaye Stuart-Nairn and the stepdaughter of Borry Gartrell, the vineyard owners.
Ms Machielse said she was “amazed” when she found out her image would be on the Monopoly board.
PLAYING TO WIN
“I was just wandering through the vineyard one day,” she said.
“I had bought this new camera and I was testing it out.”
“I sent in a few shots, the autumn one represents Orange really well.”
Mr Gartrell said Brand Orange had played a large role in the Monopoly campaign.