WHEN you think smartphone applications and who uses them, senior citizens might not be your first thought.
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A start-up company from Orange is trying to change that perception and is using technology, which is often daunting for seniors, as a tool to make their lives easier.
An innovative technology solution created and launched in Orange and regional NSW that connects seniors with life is now making a big splash on the national stage.
YourLink is a new free app designed for seniors to stay in touch with family, friends, the local community and service providers.
“It allows senior citizens to message friends and family who also have the application,” YourLink Pty Ltd director Richard Scenna said.
“We want to bring online a lot of local noticeboards, flyers and local adverts from services like CareWest or interests like bowls and golf clubs.
“I could connect with my mum or dad and then share information about say the local bowling club and say, ‘Mum, would you like me to take you to this’ and vice versa.
“We want to connect seniors with life - it’s about people continuing on the life they deserve to lead.”
At the recent CeBIT Australia conference, the largest business technology event in Asia Pacific, YourLink was recognised as a finalist in the business technology awards, joining a small group of regional companies to have received this honour.
Orange resident and YourLink co-founder Rick Hollingworth was honoured to be recognised at such a prestigious national event.
“I’m proud of what we are doing to help seniors, families and the regional community - and this type of recognition shows we are on the right track,” he said.
“We have some great local partners already as part of YourLink and to be named a finalist draws great attention to them as well.”
bryson.ferreira@fairfaxmedia.com.au