That's the premise of a new online activism campaign selling anti-Abbott billboards on the nation's streets.

abbottsolutelynot.com launched this week in Sydney with a simple premise: donate money, and they'll use it to put up posters featuring a glowering PM. Caption: HOPELESS.

It's kind of similar to online hate-activism seller shipyourenemiesglitter.com, but instead of shipping glitter it offers you the chance to plaster the PM's glum face across the cityscape.

The campaign is the work of Sydney-based graphic designer Michael Agzarian. He put up $3000 of his own money to finance the first 4.5-metre tall billboard, erected in Sydney last week.

"Obama gave people hope, whereas Abbott just makes us feel hopeless – and is pretty hopeless himself," Mr Agzarian told Fairfax Media.

"This is a government that is leaving a lot of people behind."

The poster riffs off US graphic artist Shepard Fairey's iconic HOPE poster, which became the motif for US President Barack Obama's victorious election campaign.

Fairey's image, conceived in a single day, imagined Obama as a combination of white and black, blue (Democrat) and red (Republican).

While admitting Fairey was the inspiration, Abbottsolutelynot's image does not have such grand aspirations.

"Our poster depicts the grim situation Australia finds itself in with Tony Abbott as Prime Minister leading an equally inept and uncaring ministry," the website says.

"Our first billboard is now in place in Sydney. We want more posters up around Sydney and other major cities like Canberra and Melbourne."

Mr Agzarian is hoping his campaign taps into a wellspring of discontent – and maybe even goes viral online.

"The response so far has been staggering. It's great to see people tweeting about it and taking selfies in front of it," he said.

"The only negative feedback I'm getting is that Tony would never be seen wearing a red tie."