Telstra Orange named Grant Dombrain an iPhone super fan, thanks to his brand loyalty, and contacted him ahead of yesterday’s release to ensure he was first Telstra customer to purchase the new iPhone.

“I’ve always had iPhones, they’re just easy to use, and I get good service from Telstra,” Mr Dombrain said.

“(But) I’m surprised to see so many people here to get phones.”

Josh Cheney said his contract had expired on his previous iPhone and he decided to use yesterday’s iPhone 6 launch as an opportunity to upgrade.

“My missus talked me into doing it. She probably wants to get her hands on it,” he joked.

Bathurst residents Britney Stelzner and her father Brett lined up at about 7.30am to nab a new phone.

Britney, who is upgrading from an iPhone 4 to an iPhone 6, plans to work with her father over the holidays to help pay off the device.

“It’s a lot different to the old one, it’s got more storage and it’s bigger, and I like the different colours, I’m getting a white and gold phone,” she said.

Telstra Country Wide Western NSW general manager Scott Curtin said the Telstra store had been overwhelmed with interest in the iPhone 6 in the lead-up to the launch.

“Some of them are keen Apple fans and wanted to get in early and be part of the opening,” he said.

Mr Curtin said yesterday was Telstra Orange’s biggest trading day of the year.

“The consumers are looking for a much bigger, broader phone and that’s what Apple have brought to the market,” he said.

There are 18 different combinations of phone colours, features and storage capacities for customers to choose from with the iPhone 6 Plus and the grey mid-range iPhone 6 proving the most popular options.

tracey.prisk@fairfaxmedia.com.au

VIDEO: Interview with Telstra area general manager Scott Curtin: