MORE than $11,000 extra will be spent on Orange’s tourism promotion next year, with a shift away from local festivals to three extra metropolitan promotional events to attract visitors to Orange.
Taste Orange will continue the promotion of Orange at a cost of $401,118 over the next 12 months, after negotiations with Orange City Council were finalised last month.
In June, the council rejected the group’s tender to continue in its current role as it proposed annual costs over the $390,000 the council had budgeted for tourism.
Scrapping the annual Frost Fest and handing back the compilation of holiday opening times to council allowed Taste Orange to come closer to the budget.
“We’ve had to cut some things out ... there was some give and take,” executive officer Rhonda Sear said.
“In a perfect world we possible would have wanted more money, but we’ve got a very strong contract based on the funding available.”
Frost Fest will be replaced with two promotional events in Sydney and one in Canberra as part of the Food and Wine Expo.
Ms Sear said the events would be scaled-back versions of the Taste Orange@Sydney event, encouraging residents of specific areas in Sydney to visit or even relocate to Orange.
“We’re really looking at it differently,” she said.
“It also offers a stronger return on the investment.”
Ms Sear said Taste Orange and council had agreed to key performance areas that must be met over the year including event delivery, increased attendance, and social media interaction.