A 180-year-old exploration paved the way for a new look label for Charles Sturt University Winery.
The wine labels were launched in Bathurst recently and the series depicts the journeys of Captain Charles Sturt and the rivers of the region.
Captain Sturt’s expeditions in the 19th century traced several of the westward-flowing rivers, establishing that they all merged into the Murray River.
He was searching to determine if there was an inland sea.
CSU Wines marketing manager Justin Byrne said it was a decision that was a long time in the making.
While he is happy with the final product he said there is no way of being 100 per cent certain the new label is the best it could be.
“I don’t think you ever actually know,” he said.
“CSU as a university has some clear things that distinguish it from other places.”
The Charles Sturt University winery sources all fruit from the university vineyards in Wagga Wagga and Orange, supplemented with fruit from wine regions within what could be described as the University footprint.
Charles Sturt Wines are widely available in Sydney, Melbourne and country areas in New South Wales and Victoria and it also operates two cellar doors, at CSU in Wagga Wagga and CSU in Orange.
Charles Sturt University Winery was rated four and a half star, out of a possible five, in James Halliday’s Wine Companion 2012.