ORANGE and the central west host about 4.58 million visitors each year.
A third of these visitors stay with friends and family, which gives people a huge opportunity to help grow tourism, according to Central NSW Tourism.
The new campaign While You’re Here aims to encourage residents to boost their knowledge of the region and, in turn, encourage visitors to get out and see more.
The launch of six Discovery Trails brochures under the themes of gold, art, nature, country folk, technology, and food, wine and tastes, aim to get people out exploring.
Orange City Council tourism manager Glenn Mickle says this will help people discover more about the region.
“Rather than staying overnight in Orange on their way to somewhere else, hopefully they’ll spend a few nights,” he said.
“There’s good day trips for people to do.”
Orange features in several of the trail brochures, including the food and wine, art, gold, country folk and science trails.
Mr Mickle said the brochures provided a great opportunity for local people to help grow tourism in Orange.
“Approximately 90,000 people come through the Visitor Information centre a year, but that’s only 20 per cent of the people that come through [the region],” he said.
“The friends and family are acting as the visitor information centre.”
Cabonne Council mayor Ian Gosper said it was the first time 11 councils in Central NSW had come together to cross boundaries and link tourism attractions.
“These trails will connect major tourism hubs such as Bathurst, Orange, Canowindra, Cowra, Condobolin, Parkes, Molong and Mudgee, along with a number of smaller historic villages,” he said.
Central NSW Tourism executive officer Lucy White said there were 1130 natural and culturally significant sites in the region.
“The aim is to promote Central NSW as the new frontier of tourism experiences in the country and a must-do adventure for every Australian,” she said.
“A little bit more goes a long way. If our guests spend an extra $15 per person a day, it will boost the economy by a staggering $88 million.”
Visit www.centralnswtourism.com.au/ discoverytrails to download the free brochures or pick one up from your local tourism office.
Discover what’s in your backyard across Orange and the central west with new themed tourist trail brochures:
Gold Fever: Visit Sofala, Australia’s oldest surviving gold town; and Peak Hill Open Cut Mine for a bird’s eye view of an operational gold mine dating back to 1890; and a new tourism experience is the Modern Mining Trail which explores six world class gold and copper enterprises.
Art Trails: Groove into the Parkes Elvis Festival and Canowindra’s River Bank Gallery and Melissa Barber Galleries.
Nature Trails: Book a tour of the 385 hectare solar and wind powered Ochre Arch Farm 25km north of Grenfell; visit the largest natural arch in the southern hemisphere at Abercrombie Caves; go bird-watching at Lake Cargelligo NSW’s largest inland water system.
Country Folk Trail: Discover the area through the people that lived here at Gulgong’s Henry Lawson Centre; and Wellington Convict Station or Maynguu Ganai, one of the most significant cultural sites in NSW as the first sustained contact between the Wellington Valley Wiradjuri and the British; learn about war heroes in Cowra and modern day producers at FOOD Week in Orange
Technology Trail: Visit the home of Cobb & Co in Bathurst, and explore distance galaxies with a personalised telescope viewing at Cowra’s Darby Falls Observatory.
Food, Wine and Tastes Trail: Go hot-air ballooning over Cowra at sunrise and end with a champagne breakfast; try the unique ‘appscato’ sparkling at Orange’s Small Acres Cyder; visit Australia’s oldest organic vineyard at Mudgee’s Botobolar