ORANGE and Cabonne are on the lips of Sydneysiders.
It’s about subliminal messages, imprinting the brand of the central west and product placement.
Taste Orange wrapped up their assault on Martin Place yesterday and the result was “absolutely fantastic” according to Taste Orange marketing manager Charlotte Gundry.
Hundreds of people flocked to the square, tasted wine and sampled produce.
Miss Gundry said the concept behind the initiative was to convince Sydney people to move to the region, buy produce from the region and open commercial potential for businesses in the area.
On Wednesday night the team did something a little different.
They held a VIP evening with deputy premier Andrew Stoner and Member for Orange Andrew Gee with a pop up bar.
“While last year’s event was a good event it lacked a bit of atmosphere,” she said.
About 150 VIP’s mingled the night away and tasted everything Orange.
“It was a really casual atmosphere with 24 wineries including the Cyder House,” she said.
“There was the farmer’s markets and fresh fodder and supporting stores.”
Orange Health Service set up camp as well as University of Sydney, a pop up Orange visitor’s information centre and transport and accommodation information.
It was all in the name of convincing people that the central west is the place to live.
“We’d like to thank all of the people who have made the time to come here as well as the support of Orange and Cabonne Council.”
Go to www.centralwesterndaily.com.au to have a look at our gallery from the event.