PHILIP Shaw Wines will invest $700,000 in expanding its operation in an effort to capitalise on the company’s growing national and international profile.
Marketing and sales manager Damian Shaw said Orange City Council’s recent approval of the company’s latest development application (DA) means expansion plans are already under way.
Mr Shaw said the expansion would lead to an increase in wine production to extra tank space and offices, and an expansion of the area used to bottle the wine.
“We’ll also increase the number of hours that the cellar door is open, it’ll go from 10 hours a week to being open seven days a week,” Mr Shaw said.
The increased emphasis on the cellar door, which operates out of the Shaw’s family home, will entail upgrading the kitchen area.
Mr Shaw said extending the cellar door’s trading hours meant it would give the winery an opportunity to provide a better service to customers.
An historic cottage on the company’s Shiralee Road property will also be upgraded to become a convention centre to be used for future events, including food and wine master classes.
It will also showcase various aspects of horticulture including a variety of grape-growing techniques.
“We’ve made a long-term investment in the vineyard and winery already and we’re seeing success not only in Australia but also overseas,” Mr Shaw said.
Mr Shaw said the international success comes at a time when the industry is facing a number of challenges including the strength of the Australian dollar.
“We’re also having good success in the Sydney, Melbourne and Brisbane markets,” he said.
The new work is not expected to be completed until next year.